An Emirates Airline Airbus A380 landed at Spain’s Adolfo Suarez Madrid Barajas Airport on 16 March 2017 with larger-than-life images of some of Real Madrid’s most popular footballers on the fuselage.
Massive images of Cristiano Ronaldo, Gareth Bale, Sergio Ramos, Karim Benzema, and Marcelo are pictured toward the rear of the fuselage on both sides of the aircraft.
The airplane is expected to fly to most of the airline’s 46 travel destinations on five continents in the coming months, giving Real Madrid fans a chance to take pictures of the colorful aircraft.
Included will be airports in the United States, where Real Madrid will be traveling this summer.
Emirates became the partner and official airline of Real Madrid in 2011. It has been the official main sponsor of Real Madrid since 2013. The sponsorship runs through the end of the 2017 – 2018 season.
Under the agreement, the Fly Emirates logo appears on the front of Real Madrid’s uniforms.
There is also a branded VIP lounge at Santiago Bernabéu Stadium, where the airline has additional hospitality, branding, and advertising rights.
Considered one of the world’s most successful football franchises, Real Madrid has a global fan base of an estimated 500 million fans.
The club was estimated to be worth US$3.65 billion in 2015. It was the world’s highest earning football club in the 2014-15 season.
The team has won a record 32 La Liga titles, 18 Spanish “Copa del Rey” Cups, eight Spanish Super Cups, a record nine UEFA Champions Leagues, two UEFA Cups, one UEFA Supercup, and three Intercontinental Cups.
Emirates has a long history of partnering with sports teams and sporting events.
Pele and Cristiano starred in the airline’s global campaign to connect sports fans around the world in 2014.
In tennis, Emirates becomes the Official Airline of the US Open and title sponsor of the Emirates Airline US Open Series in 2012.
Emirates becomes the Team Sponsor of cricket’s Indian Premier League side Deccan Chargers in 2012.
Emirates and the Victoria Racing Club announced a new five-year sponsorship agreement in 2011.
Emirates was part of celebrations in South Africa an Official Partner of the FIFA World Cup in 2010.
Arsenal Soccer Schools Dubai – a joint venture between Emirates and Arsenal – opened its doors in 2009.
Emirates entered into a $195 million partnership deal with Fifa – the world governing body of football –and also bought the rights to screen every match played at the Germany World Cup on flights in 2006.
Emirates signed a £100 million deal with English Premiership side Arsenal in 2004, which included naming rights to its new stadium for 15 years and shirt sponsorship for eight years, starting from the 2006/07 season. Arsenal played its first match at the new Emirates Stadium in 2006.
Emirates signed a £24 million deal to sponsor English Premiership football club Chelsea for four years in 2001.
Emirates sponsored the Melbourne Cup, the biggest meeting in Australia’s horse racing calendar, and the nation’s cricket team at the World Cup 1999.
Emirates became title sponsor of the world’s richest horse racing event – the Dubai World Cup 1996.
Founded in 1985, the airline launched service to Madrid in 2010. Barcelona was added in 2012.
With a fleet of 93 Airbus A380 aircraft, the airline has the world’s largest A380 fleet. The airline has a pending order for 49 additional A380s.
The airline also has the world’s largest fleet of Boeing 777s.
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